Theda Sandiford Promoted to SVP at Universal Music Group

Theda Sandiford Promoted to SVP at Universal Music Group

Theda Sandiford Promoted to SVP at Universal Music Group

Theda Sandiford has been promoted to Senior Vice President of International Commerce & Digital Marketing at Universal Music Group’s Republic Records, Island Records and Def Jam Recordings, it was announced today.

In her new role, Sandiford will lead global consumer marketing and commercial strategies to expand the opportunities for artists signed with Republic, Island and Def Jam. She will remain based in New York and report to Michael Alexander, Executive Vice President of International Marketing at Republic, Island and Def Jam….

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